Good underwear is the one piece of clothing you notice only when it goes wrong. The waistband rolls down, the legs ride up, or the fabric traps sweat on a hot, humid afternoon and you spend the day adjusting.
This guide narrows the Indian market down to ten men’s underwear brands worth buying, from ₹100 everyday briefs to premium trunks, and tells you who each one suits. Each brand is judged on waistband grip, fabric and breathability, durability after repeated washes, and value for money. If you are still building your basics, our best handkerchief brands in India list covers the next essential.
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Short Answer: Which Underwear Brand Is Best for Men in India?
Jockey is the best all-rounder for fit and fabric. Van Heusen is the pick for sweat-wicking office wear. On a budget, Rupa, Dollar Bigboss and Amul Macho give you everyday cotton from about ₹100 a piece. Tommy Hilfiger is the premium choice. For style, most men are happiest in trunks: more support than boxers, less chafing than briefs.
Top 10 Men's Underwear Brands in India
Here are the ten brands, roughly from premium to budget. Prices are the usual per-piece ranges and move around with sales and multi-pack offers, so check the brand’s site before you buy.
1. Jockey
Jockey is the name most Indian men grow up with, and it is still the benchmark for fit. It is made in India by Page Industries and covers every style: briefs, trunks, boxer briefs and boxers. The waistbands hold their shape for a long time, and several ranges use micro-modal and anti-microbial cotton that handle sweat well. It costs a little more than local brands, but it also lasts longer.
Price: ₹250 – ₹900 | Fabric: combed cotton, cotton-elastane, micro-modal | Best for: all-day comfort and reliable sizing
2. Hanes
Hanes is an American basics brand known for soft 100% cotton jersey underwear. You get briefs, trunks, boxers and boxer briefs in plenty of colours and prints. Many ranges have an anti-microbial finish that helps control odour from sweat, which is useful in humid weather. In India it is easiest to find on the big online marketplaces.
Price: ₹200 – ₹900 | Fabric: 100% cotton jersey, cotton blends | Best for: soft cotton basics in multi-packs
3. Van Heusen
Van Heusen Innerwear, from Aditya Birla Fashion and Retail, brings the brand’s office-wear polish to underwear. Its combed cotton and modal ranges feel smooth on the skin, and the anti-bacterial and moisture-wicking finishes keep you dry through a long day at a desk. The colours and prints stay subtle, which suits men who prefer a clean look.
Price: ₹300 – ₹900 | Fabric: combed cotton, modal, anti-bacterial finishes | Best for: office wear and humid days
4. Levi's
Levi’s applies its denim fit know-how to briefs and trunks, mostly in solid colours with a branded waistband. The breathable cotton-stretch fabric copes well with Indian heat and keeps sweat from building up. Levi’s innerwear is mostly sold in multi-packs on online marketplaces, which brings the per-piece price down.
Price: ₹300 – ₹900 | Fabric: cotton with elastane stretch | Best for: men who live in jeans
5. Rupa
Rupa is one of India’s largest knitwear makers and has been dressing families for decades. Its men’s underwear, including the Frontline and Macroman sub-brands, comes mainly as briefs and trunks in good-quality cotton with a firm elastic. It is durable, widely available in local shops, and one of the best value picks on this list.
Price: ₹100 – ₹500 | Fabric: cotton, cotton-elastane | Best for: budget everyday wear
6. GenX
GenX is a youth-focused brand from Lux Industries. It sells breathable 100% cotton briefs and trunks with a strong elastic waistband that keeps its fit. There are plenty of colours and prints, and the combo packs are some of the most pocket-friendly you will find.
Price: ₹100 – ₹400 | Fabric: 100% cotton | Best for: students and value combo packs
7. Tommy Hilfiger
Tommy Hilfiger is the premium pick here. The fabric quality and finishing are noticeably better, and the brand’s signature waistbands give its trunks and briefs a stylish look. You pay more, but the pieces keep their shape and colour through a lot of washes. Briefs, trunks and boxers are all available.
Price: ₹600 – ₹2,000 | Fabric: premium cotton-stretch | Best for: a premium gift or a style upgrade
8. Playboy
Playboy innerwear in India is about fashionable prints and bold waistbands at a fair price. Most pieces are 100% cotton, and some trunks use a cotton-elastane blend for extra stretch. The breathable fabric keeps you dry, and combo offers are common. Playboy does not run its own Indian store, so the button goes to its range on Myntra.
Price: ₹200 – ₹700 | Fabric: cotton, cotton-elastane | Best for: bold prints on a budget
9. Amul Macho
Amul Macho is a home-grown brand from JG Hosiery and one of the fastest-growing in its price range. The combed cotton underwear is breathable, easy to wash and comfortable for daily use. You get briefs, trunks and boxers in a range of colours and prints at very affordable prices.
Price: ₹100 – ₹450 | Fabric: combed cotton | Best for: affordable daily wear
10. Dollar Bigboss
Dollar Bigboss, from Kolkata-based Dollar Industries, is a budget name you will see in almost every Indian clothing shop. The 100% cotton fabric keeps things dry, and the soft, skin-friendly elastic does not dig in. It comes as briefs, trunks and boxers, and it is built for value without feeling cheap.
Price: ₹100 – ₹450 | Fabric: 100% cotton | Best for: value multi-packs
Men's Underwear Brands at a Glance
| Brand | Price per piece | Main fabric | Styles | Best for |
|---|---|---|---|---|
| Jockey | ₹250 – ₹900 | Cotton, micro-modal | Briefs, trunks, boxers | All-round fit |
| Hanes | ₹200 – ₹900 | Cotton jersey | Briefs, trunks, boxers | Soft cotton basics |
| Van Heusen | ₹300 – ₹900 | Combed cotton, modal | Briefs, trunks | Office wear |
| Levi's | ₹300 – ₹900 | Cotton-elastane | Briefs, trunks | Denim lovers |
| Rupa | ₹100 – ₹500 | Cotton | Briefs, trunks | Budget daily wear |
| GenX | ₹100 – ₹400 | Cotton | Briefs, trunks | Combo packs |
| Tommy Hilfiger | ₹600 – ₹2,000 | Premium cotton-stretch | Briefs, trunks, boxers | Premium pick |
| Playboy | ₹200 – ₹700 | Cotton, cotton-elastane | Briefs, trunks, boxers | Bold prints |
| Amul Macho | ₹100 – ₹450 | Combed cotton | Briefs, trunks, boxers | Affordable daily wear |
| Dollar Bigboss | ₹100 – ₹450 | Cotton | Briefs, trunks, boxers | Value packs |
Briefs vs Trunks vs Boxers: Which Type Is Best?
Short answer: trunks suit most men. Briefs give the most support, boxers give the most airflow, and trunks sit in between with less thigh chafing than either.
Briefs are short, close-fitting and cover the pelvis without extending down the leg. Trunks are a square-cut style that runs a short way down the thigh. Boxers are loose and reach halfway down the thigh. Here is how they compare:
| Type | Coverage | Support | Breathability | Wear it for |
|---|---|---|---|---|
| Briefs | Pelvis only, no leg | Highest | Good | Gym, sports, fitted trousers |
| Trunks | Short way down the thigh | High | Good | Office, travel, everyday |
| Boxer briefs | Mid-thigh, fitted | High | Moderate | Long days, preventing chafing |
| Boxers | Mid-thigh, loose | Low | Highest | Home, sleep, hot weather |
Which Underwear Style Suits Your Body Type?
Underwear is probably the least researched thing men buy, yet it decides your basic comfort and how well your trousers sit. Use your build as the starting point:
| Your build | Best style | Why |
|---|---|---|
| Big or muscular thighs | Briefs or boxer briefs | Briefs leave the thighs free; boxer briefs stop skin rubbing on skin |
| Slim legs | Trunks | Square cut sits neatly without bunching |
| Shorter height | Briefs | Showing more leg makes legs look longer |
| Belly or larger waist | Mid-rise trunks | A wider waistband stays put instead of rolling |
| Anyone who gets hot easily | Boxers or modal trunks | Most airflow and fastest drying |
If you play sports, choose briefs or trunks for the support. Boxers are the most comfortable at home but give the least support under fitted trousers.
How to Measure Your Waist for Underwear Size
Find your waist. It is the soft area between the bottom of your rib cage and the top of your hip bones, usually just above the belly button.
Measure. Wrap a soft measuring tape around that spot, snug but not tight, and read the number in inches or centimetres.
Match it to the chart. If you fall between two sizes, size up for boxers and down for briefs and trunks.
Sizes differ slightly from brand to brand, so check the brand’s size chart before ordering. Our guide on how to measure your body size explains the tape technique in more detail. The usual Indian sizes are:
| Size | Waist (inches) | Waist (cm) |
|---|---|---|
| S | 28 – 30 | 71 – 76 |
| M | 32 – 34 | 81 – 86 |
| L | 36 – 38 | 91 – 96 |
| XL | 40 – 42 | 101 – 106 |
| XXL | 44 – 46 | 111 – 116 |
How to Wash Underwear So It Lasts
Always check the care label first. Most cotton underwear can go in the washing machine, but silk, rayon and wool pieces should be washed by hand. Keep whites and delicates separate.
Turn it inside out before washing for a better clean.
Pre-treat stains by rubbing a little hand soap on them.
Add a splash of white vinegar to the water to remove odour. Avoid harsh bleach, which weakens elastic.
Dry it in the shade, or machine dry on the lowest setting. Strong sun and heat wear out the waistband faster.
Replace it every 6 to 12 months, or as soon as the elastic loosens or the fabric thins.
The same care rules keep your t-shirts looking new. See how to wash polo t-shirts.
Men's Underwear FAQs
Which is the best underwear brand for men in India?
Jockey is the best all-rounder for fit, fabric and durability. Van Heusen is great for office wear, Tommy Hilfiger is the premium choice, and Rupa, Dollar Bigboss and Amul Macho are the best budget brands.
Which underwear is best for summer in India?
Breathable cotton or micro-modal trunks or boxers. Modal dries faster than cotton and feels cooler, and boxers give the most airflow. Avoid synthetic fabrics that trap sweat.
Briefs or trunks: which is better?
Trunks for most men. They give good support, stop thigh chafing and do not ride up. Briefs are better for sports and for men with very muscular thighs.
How often should men replace underwear?
Every 6 to 12 months, or sooner if the waistband loosens, the fabric thins or holes appear. Rotating seven or more pairs helps each pair last longer.
Which is the cheapest good underwear brand in India?
Rupa, Dollar Bigboss, Amul Macho and GenX. All four sell cotton briefs and trunks from around ₹100 a piece, with even lower prices in combo packs.
Is cotton or modal better for men's underwear?
Cotton is cheaper, durable and breathable. Modal is softer, wicks sweat better and dries faster, so it suits hot, humid days and long hours at a desk.
What size underwear should I buy?
Measure your natural waist and match it to the brand’s chart. Most Indian brands use S for 28 to 30 inches, M for 32 to 34, L for 36 to 38 and XL for 40 to 42.
Choose the Best Brand - Conclusion
The right underwear comes down to fabric, fit and budget. Jockey and Van Heusen are the safest all-round picks, Tommy Hilfiger is worth it if you want premium, and Rupa, Amul Macho and Dollar Bigboss give you reliable cotton for daily wear at the lowest prices. Pick trunks if you are unsure, measure your waist before you order, and replace your pairs once the elastic gives up.
Also read: Top 12 Handkerchief Brands in India, 10 Best Polo T-Shirt Brands in India for Men and 10 Best Leather Wallet Brands in India for Men.
